Dear Designer,

Every Designer Room Review is a marketing opportunity for you.  Here are a few suggestions to help generate excitement and close sales of your Online Services using this marketing opportunity.  Remember, the Review is not intended to be a "Fix It"or"How To" list, but a quick and easy taste of your design expertise.  Therefore, treat the Room Review as you would your first client meeting to break down barriers and build trust, and most of all to create an easy path for the consumer to become your client. 

Three C’s of Marketing Your Online Design Services using Designer Room Review.

Connect with the Consumer
Your first objective is to form a connection with the consumer.  You should prepare a warm comment about the personal information they shared with you in their request.  If they didn’t share any information, you could also praise and acknowledge some aspect of their design work they have done to date.   Most importantly, be timely to complete your review as soon as possible.  The internet consumer expects quick results, and with our online method, we can provide them with a good experience. 

Critique their Room
Next, you want to display your credibility as an expert, and as a professional with deep understand of their space.  Prepare the critique for their room based upon the 5 elements of design and the star ratings.  Explain what is and what is not working for them in the space. Avoid giving specific advice, but offer a few design tips that will give them a sense that you have much more depth to offer them to help them design their space.  What's most valuable to a consumer is your ability to see things in the room through your expert eyes; things that most consumers can't see for themselves.  It’s your expertise that you share which will lead them to want to become your online design client. 

Close on the Sale  
Finally, you want to ask for the sale.   Let them know that this Room Review serves as a starting point or an assessment, but what they might need next is a design road map.  You can offer to help create a plan of the Top 7 most important things to do to achieve their room design goals.  To quickly order their own personal plan, just click on the Designer's Top 7 offer below the review.

You should also offer your availability to help whenever needed, with your suite of design services listed below the review including:

  • Preparing a detailed space plan in 2D and interactive 3D
  • Answering specific design dilemma questions
  • Helping them shop for just the right furniture and accessories

Finally, let them know they can always return to this Room Review at any time to order the services from you.


I hope you found these tips helpful.  Once again, thank you for choosing Ava Living for your online marketing platform.  We are committed to providing you with the solution, services, and support to help you build a successful online design business.

 


David Bassett-Parkins
Founder and CEO