One of the best ways to promote your interior design business these days is by postcard marketing.
Compared to other direct marketing techniques, you can actually reach
more people and get your message across for a lesser cost. You can
definitely get your interior design business on the map and get a good
bang for your buck with this method. In fact, reports from the U.S.
Postal Service say that postcards are read up to 6 times more often
compared to other forms of direct mail. Pretty amazing, isn’t it?
For those of you who have used this method before or if you are
thinking about trying this method, I have gathered a few simple tips
that can help you get started.
1. Grab your clients’ attention with captivating headlines
– Come up with strong, appealing headlines that can get your
recipients’ attention at once. In order for them to continue reading
your card and what you have to offer, you would want to get their
attention and pull them in.
2. Avoid beating around the bush – Use specific,
direct and short phrases with strong call-to-action words. You’ll want
to get your point across ASAP as these postcards are meant to be read
immediately. Unnecessary words will only take up important spaces.
3. Get visual – It’s no secret that good postcards
are kept and remembered. Many of my clients claimed that they have held
onto my postcards for over a year, until they were ready to buy.
Well-designed postcards are much more likely to be kept and even put up
on display. If your postcards get held by a magnet on a refrigerator,
then you have the opportunity to keep your message in front of your
4. Partner with the Post Office – Since First Class
Postage offers a return to sender option, you’ll be able to clean up
your list after you send your very first postcard. You will be able to
update your clients’ mailing address or take people off your list that
has moved out of the area.
5. Make sure you send your postcards to the right people
– Send your postcards to those you’ve had contact with in the past or
to those who were your previous clients. Start keeping track of your
prospects’ mailing address and emails (if you haven’t kept track of them
yet) and consider buying a list from a reputable broker.
An extremely effective way to keep in touch with your clients is
through postcards. It is an interesting and non-intimidating way of
saying, “Hey, remember me? I’m here and you can call me anytime!”. If
you want some new clients, go get started with your postcards right now!
Staying in touch with your clients to build relationships is
absolutely vital today. Do you send out a monthly or weekly email
newsletter? If not, you should be! Email newsletters can go a long way
to keeping in front of clients on a regular basis. Do you need help
coming up with great content and articles? Check out our Ezine Article
Packages for Interior Designers and start getting more clients knocking
on your door!