Long Beach, California, January 3, 2009 – www.avaliving.com wants homeowners to get greener. It’s no longer good enough to just place recyclables into curbside containers, or use paper not plastic, and then call yourself Green. There are many creative and beautiful ways to become Green, as can be seen at Ava Living’s home décor site.
First we must understand that the problem is that even though United States recycling efforts over the past two decades have accelerated, our 1,654 domestic landfills still accumulate 133 million tons per year. How much trash is that? Try the weight of the Empire State Building… every day.
Moreover, garbage is more than just the empty containers. You must consider the water, energy, raw materials and all of the waste produced during an item’s manufacture and delivery when measuring a container’s total environmental cost.
As the Tellus Institute environmental cost study concluded that while consumer packaging occupies an astounding 50 percent of the space in our municipal landfills, more than 95 percent of its environmental cost occurs in the manufacturing process. So even if you recycle a glass bottle or aluminum can, you’re still losing about 70 percent of the energy that went into manufacturing it. That means you’re not being as Green as you think you are.
But in a modern world where our daily lives contain endless items that are easily disposable and hence, quickly forgotten, Paul Villinski makes a point of searching for discarded objects and recontextualizing them into new beauty. His transformations include found gloves into dresses, wheelchairs into airplanes and delicate, fluttering beauties that are his beer can butterflies.
Come see Paul’s butterflies and other artists and designers on www.avaliving.com. We’re the World’s first Stop for Interior Design. Or for additional information on the news that is the subject of this release contact David Bassett-Parkins.
Ava Living is the world's online interior design marketplace bringing together a diverse and passionate social network of individuals, artists and professional designers. Ava offers an online platform enabling affordable daily design creation on a local, national, and international basis.
David Bassett-Parkins, Founder
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